Kajabi Review
Overview
Kajabi is an all-in-one platform designed for creators, coaches, and entrepreneurs to build, market, and sell online courses, memberships, and digital products. It combines tools for website building, email marketing, course creation, and sales funnels into a single platform—making it popular among solopreneurs and small business owners.
Kajabi eliminates the need for juggling multiple tools by offering a centralized dashboard to manage your entire online business.
Features
Kajabi provides a suite of features tailored to content creators and online educators.
| Feature | Description |
|---|---|
| Course Creation | Build online courses with video, audio, PDFs, quizzes, and assessments |
| Website Builder | Create a custom website with landing pages and blogs using drag-and-drop tools |
| Email Marketing | Built-in email automation and broadcasts with segmentation |
| Sales Funnels (Pipelines) | Pre-built funnels for lead capture, nurturing, and sales |
| Membership Sites | Offer membership-based access to exclusive content |
| Mobile App | Learners can access your content on Kajabi's mobile app |
| Payments Integration | Accept payments via Stripe and PayPal |
| CRM | Track and manage customer details and behavior |
| Analytics & Reporting | Monitor sales, engagement, email performance, and more |
| Integrations | Connect with tools like Zapier, Calendly, and ConvertKit |
Pricing
Kajabi offers three main pricing plans:
| Plan | Monthly Price (as of 2024) | Features |
|---|---|---|
| Basic | $149/month | 3 products, 3 funnels, 10,000 contacts, 1 admin user |
| Growth | $199/month | 15 products, 15 funnels, 25,000 contacts, 10 admin users |
| Pro | $399/month | 100 products, 100 funnels, 100,000 contacts, 25 admin users |
All plans include unlimited landing pages, unlimited emails, and a 14-day free trial.
Pros and Cons
Pros
- All-in-One Solution: Combines website, course hosting, email marketing, and more in one place
- Easy to Use: Intuitive interface and pre-built templates make setup simple
- No Technical Skills Needed: Great for non-coders and first-time course creators
- Mobile-Friendly: Offers a free mobile app for course delivery
- Reliable Hosting: Fast, secure, and fully managed infrastructure
Cons
- Pricing: More expensive compared to other platforms, especially for beginners
- Limited Design Flexibility: Customization options are somewhat restricted compared to WordPress or Webflow
- Basic Blog Features: Blogging tools are limited compared to dedicated platforms
- No Free Plan: No permanently free tier—only a 14-day free trial
- Transaction Fees: While Kajabi itself doesn’t charge transaction fees, payment processors like Stripe still do
Online Reviews
Here’s a summary of user feedback about Kajabi from major review platforms:
| Source | Summary of Reviews |
|---|---|
| G2 | Rated 4.4/5 – Users praise ease of use and all-in-one capabilities, but cite high pricing |
| Capterra | Rated 4.7/5 – Positive reviews on customer support and mobile features, but noted steep learning curve for advanced setups |
| TrustRadius | Rated 8.5/10 – Ideal for online business owners, though users want more advanced customization |
| Mixed feedback – Loved by creators for simplicity, but designers feel limited by customization options |
Conclusion
Kajabi is a comprehensive platform built for creators and entrepreneurs looking to monetize their knowledge without dealing with tech headaches. With tools for course creation, email marketing, website building, and sales funnels all under one roof, it’s ideal for solo founders or small teams focused on digital products.
It is particularly useful for:
- Coaches, consultants, and educators who want to create and sell courses or memberships
- Content creators looking to consolidate tools into one streamlined platform
- Non-technical entrepreneurs who need a done-for-you setup with minimal complexity
However, the relatively high pricing and limited design flexibility might be a concern for new creators or those looking for complete control over their site. If budget is tight or you prefer more customization, alternatives like Teachable, Thinkific, or WordPress with plugins might be worth exploring.